If you’re thinking about starting a website for the first time, you might wonder if the cost of getting up and running is worth the return on investment (ROI). Like any investment, it will take time before you start seeing results. Not only will it take time, but regardless of how or who you get to build your website, nothing will happen without some work from you.
Social networking through sites like Facebook and Twitter have become an extremely important part of promoting your business online. Without using these tools you loose opportunities to market to new clients. Your existing customers will of course find your site by the web address on your business card and promotional materials, that’s an easy one.
Marketing to the masses online isn’t easy, and you might want someone to guide you through the many possibilities. There are proven techniques specific to web marketing that you can utilize to drive traffic to your site. New visitors to your site, or subscribers to your social networking accounts may not know your company. Maybe they heard of you from a friend, or found you on google. This budding relationship needs some encouragement and it’s important that you give new visitors something worth while for free.
One such solution is to position yourself as an expert in your field. Write blog posts, twitter posts, and Facebook updates that reflect your area of expertise. Give your visitors and subscribers something to feed off. If they find you informative, they will keep coming back for more. This cyclical relationship will help your followers trust you, and they’ll be more likely to take action when you pitch a sale to them.
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